All-Inclusive Marketing Package

1. RESEARCH & GOAL SETTING

Here is where we find out as much as possible about you, your business and your industry, so we can start building a heap of ideas to generate more customers for you.

We delve into where your business is at currently and, more importantly, where you want it to be in 12 months time.

2. THE GRAND PLAN

We will devise a plan of exactly what we’re going to achieve for you, and how we’re going to do it. This is achieved in the form of a 100+ page Marketing Plan detailing how we’re going to exceed your goals.

We will then revise the document to reflect your insights before moving to implementation.

3. MAKING IT HAPPEN

This implementation period is where we roll out all of the strategies we devised in the Marketing Plan. We manage absolutely everything in this, so all you need to do is manage all the new business we generate. This is 100% tailored to your business, and we guarantee positive results.

What’s Included:

• Development of a new direct response website that converts the highest number of visitors into customers
• Brand new, highly optimized website to convert visitors into customers
• SEO campaign to rank your website high in the search engines and get torrents of traffic
• Conversion testing to maximize the number of customers you get from your website
• Full development of your brand’s USP and message
• Targeting numerous joint venture partners to have them refer your business
• Coaching your staff the “educate to sell” method that results in more sales, and more referrals
• Testing segmented direct mail campaigns targeting each customer type to bring in new customers with the lowest cost
• Improving your prospect and lead conversion rates across the board
• Development of customised channels on targeted social media sites
• Interact with current and potential customers via Social Media (Twitter, Facebook, YouTube, LinkedIn etc.)
• Introduction of reminder systems and newsletters to bring customers back in and build top of mind relevance
• Creating and running unique promotions to drive new business through your doors
• Releasing attention grabbing news to the media relating to what you do in order to create a PR buzz
• Business wide marketing documentation and sales collateral so that your staff know exactly how to generate leads in the future
• Print, mail and web design work that grabs the attention of potential customers
• Implementing tracking sheets so that you can measure the effectiveness and profitability of all campaigns
• Management of your email database and design of all newsletters and broadcasts
• Monthly reports analysing and monitoring the performance of everything we do
• Access to our online Project Management System where you can view what and when tasks will be completed for the full 12-month implementation period
• Much more, depending on your business’s needs…

We have 3 rules of thumb for this program:

+ Rule 1 – Always focus on the marketing methods that will produce the highest returns fastest
+ Rule 2 – Track absolutely everything in order to measure the effectiveness of what we are doing
+ Rule 3 – Make sure everything is documented so that it can be replicated

These 3 rules keep cash coming in your door and ensure that, even after the 12 months is over, you can replicate the results we are getting.

Another goal of ours is to build business asset value by de-risking the lead generation portion of your company to dramatically increase its value, in case you ever wish to sell it in the future and get the maximum possible multiple of profits.