All-Inclusive Marketing Package

All-Inclusive Marketing Package

Our All-Inclusive Marketing Package is designed for business owners who:

• Know they should be spending more time on marketing and growing the business but simply do not have the time

• Want a guaranteed return on their marketing investment

• Want to break their next million dollar milestone

We work side by side with your business for a full 12 months, managing your marketing campaigns and integrating sales systems to not only create more sales than you’ve ever had, but also to make sure your new and existing customers buy more from you and more often.

We have experts in every area of marketing. Whatever your business’s needs are we have it covered, whether it be:

• Online Marketing
• PR & Branding
• Advertising
• Direct Mail
• Sales Systems
• Social Media
• Joint Ventures
• Exit Strategies

Here’s a four-step plan of how our All-Inclusive Marketing Package will grow your business:

 1. RESEARCH & GOAL SETTING

Here’s where we find out as much as possible about you, your business and your industry, so we can start building a heap of ideas to generate more customers for you.

We delve into where your business is at currently and, more importantly, where you want it to be in 12 months time.

2. THE GRAND PLAN 

Before we start marketing your company and growing your business it is first very important to build a foundation and devise a plan of exactly what we’re going to achieve for you, and how we’re going to do it. This is achieved in the form of a 100+ page Marketing Plan detailing how we’re going to achieve your goals.

This marketing plan lays out several things such as:

• Market segments – who you’re marketing to
• Marketing message – what they want to know about you
• Segment Specific Marketing Strategies – How we will market to each customer type
• Marketing Strategies By Goal Metric – How we will improve other profit metrics
• Corporate Identity – the identity that we will use to grab the attention of your customers
• Competitor Analysis – what we learn from what your competitors are doing
• Timeline & Execution Plan – When we will be implementing each strategy
• Key Performance Indicators – How we will track success at every point
• Goals For Improvement – What are we heading towards
• Much More…

This document allows us to check in with you and get a further insight into the anticipated effectiveness of the proposed campaigns and strategies given the vast experience you have in your business and with your customers.

We will then revise the document to reflect your insights before moving to implementation.

3. MAKING IT HAPPEN

This implementation period is where we roll out all of the strategies we devised in the Marketing Plan. We manage absolutely everything in this, so all you need to do is manage all the new business that is generated.

What’s Included:

• Dedicated account manager who understands your business and manages your whole campaign
• Development of a new direct response website that converts the highest number of visitors into customers
• Brand new, highly optimized website to convert visitors into customers
• SEO campaign to rank your website high in the search engines and get torrents of traffic
• Conversion testing to maximize the number of customers you get from your website
• Targeting numerous joint venture partners to have them refer you business
• Teaching your staff the “educate to sell” method that results in more sales, and more referrals
• Testing segmented direct mail campaigns targeting each customer type to bring in new customers with lowest cost
• Improving your prospect and lead conversion rates across the board
• Development of customized channels on targeted social media sites
• Interact with current and potential customers via Social Media (Twitter, Facebook, YouTube, LinkedIn etc.)
• Introduction of reminder systems and newsletters to bring customers back in and build top of mind relevance
• Creating and running unique promotions to drive new business through your doors
• Releasing attention grabbing news to the media relating to what you do in order to create a PR buzz
• Business wide marketing documentation so that your staff know exactly how to generate leads in the future
• Print, mail and web design work that grabs the attention of potential customers
• Implementing tracking sheets so that you can measure the effectiveness and profitability of all campaigns
• Management of your email database and design of all newsletters and broadcasts
• Monthly reports analyzing and monitoring the performance of everything we do
• Access to our online Project Management System where you can view what tasks will be completed and when for the full 12-month implementation period.

We have 3 rules of thumb for this program:

• Rule 1 – Always focus on the marketing methods that will produce the highest returns fastest
• Rule 2 – Track absolutely everything in order to measure the effectiveness of what we are doing
• Rule 3 – Make sure everything is documented so that it can be replicated

These 3 rules keep cash coming in your door and ensure that, even after the 12 months is over, you can replicate the results we are getting.

Another goal of ours is to build business asset value by de-risking the lead generation portion of your company to dramatically increase its value should you ever wish to sell it in the future and get the maximum possible multiple of profits.

We handle all aspects of the campaign and track everything so that we can make sure you get the highest return.

4. RESULTS ANALYSIS

After the 12-month period we guarantee you will be seeing a very noticeable increase in your sales.

We will put together a report so you can see exactly what we’ve managed to achieve for your business, what has worked best and if there are any new growth areas you may wish to pursue together.

The will also systemize all of the marketing and sales techniques we have input in to your business over the previous 12 months so that, should you not wish to work with us any longer, you will continue to reap the benefits of our work for years to come.

GUARANTEES

We provide two guarantees for the customers we work with:

1.PROFIT INCREASE GUARANTEE

It is with great pride we guarantee all businesses that we work with a 30% increase in profits over the 12 months we work together. If we don’t reach this goal (it has never happened before) we will work with you for free until we do.

This is our commitment to great results and to using only methods with a high and measurable ROI.

2. YOU WON’T SPEND A CENT ON INEFFECTIVE MARKETING

Anytime we want to run a campaign, we will always pay for it first, and only if it is successful do you cover the expenses. For example, we decide to run a direct mail campaign to a segment of customers in the area your customers live, only if we get a positive response that results in a profit for your company do you cover the mail costs.

To discuss this or if you want to simply have a casual chat with us about any marketing issues you may have, fill in the form below or give us a call.